The evolution of Gosen may very well reflect the history of
racket sports. In 1960, Gosen made an impactful market
debut when it introduced the HY-SHEEP, the world’s best
known badminton string. It ushered in that decade’s
badminton boom and has been a steady bestseller for
13 years now.

In 1986, Gosen was officially recognized by the International
Tennis Federation, proving it to be a leading brand by world
standards. In 1999, Gosen introduced the world’s first
soft-touch, bio-degradable string, Nature’s Bio Gut, and the
unprecedented Super Alloy Aermet in strings and rackets
in 2001.