Nelco Athletics count among the biggest and bestselling athletic equipment brands worldwide. For over two decades, it has been the constant choice of the top athletes across world championships, including the 1992, 1996 and 2000 Olympics.

Established in 1924 in Pakistan, and reborn in 1950 in india, Nelco started enjoying global success during the 1982 Asian Games. It was recently the official supplier of athletic equipment at the Asian Junior Athletic Championship in 2002, and enjoy market leadership in over 17 countries today.